Australian News.Net
Tuesday 10th January, 2012 (ANI)
Tourism Australia has cracked the two million fan mark on Facebook, and emerged as the most popular tourism page in the world.
A video of the Sydney New Year's Eve fireworks have helped Tourism Australia boost the number of fans on its Facebook page over the two million mark.
Photos of Australian animals such as koalas, kangaroos and Tasmanian devils posted on the See Australia page consistently generate the most "likes", comments and shares by fans, telegraph.com.au reports.
The page was launched on Facebook in May 2008 to promote Australian holidays and grew by 855,000 new fans last year.
It currently has three times as many fans as its nearest rival, Las Vegas, the report said.
Tourism Australia's managing director Andrew McEvoy said digital marketing was a crucial element in the ongoing successful promotion of Australia. (ANI)
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Source: http://www.australiannews.net/story/202524838
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