Friday, August 17, 2012

Domain Name Research

Guest Post by Kristen Bradley

Using Search Features Before You Register a Domain Name

If you are seeking a way to expand your brand or business and you want to do so online, you can ease the process by using a domain name search to eliminate names for your online presence that are currently not available. Using a search service to research domains has many benefits and allows you to find the best name based on the services or products you have to offer to your customers and online visitors.

Brainstorming Domain Names

Before you begin researching domain names that match your company or brand's name, it is important to brainstorm why you chose the name to register and whether or not it is appealing to the audience you are targeting. Having a domain name that is easy to read, spell and understand is essential to gain traction with a new audience while keeping those who have been following your brand updated with a memorable online name and presence. The easier and more memorable your domain name is, the more page views and visitors you can accumulate over time, helping to build brand recognition in the online market (especially when selling services or products).

The Best Types of Domain Names

There are no limitations on the type of domain name you can register, as it depends on your company name or the message your brand represents. Domain names are most commonly registered as ".com" names, as you do not have to type the ".com" after the domain name in a URL bar to direct your browser to find the proper website. If you are an organization that is non-profit, registering a ".org" is highly recommended to prove your status, although it is not legally required.

For networks of websites, ".net" domains available.

If your .com domain name is already registered, it is recommended to review the site to ensure it is not offering the same type of services and products as your company name to avoid confusion and the potential loss of sales, customers and overall revenue generated from online sales.

When the .com you had in mind is already taken and matches your brand entirely, it may be time to rethink the name of your brand or the message you are using to represent it.

Domain name search services online give you the advantage of comparing competitor site names and allows you to check for additional domains that are similar to the name you desire, if the name you want is currently registered and unavailable to a new registrant. Using searching services for domains is ideal for both personal blogs and company sites to help with finding the ideal name that reaches the most of your audience or potential customers.

ClickableNames.com is a premier website that helps businesses locate and obtain premium domain names to maximize brand awareness and traffic.

Related: How to Choose a Domain Name

Source: http://www.clicknewz.com/3768/domain-name-research/

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